Alfabank (ipoteka) - Approved application

RESTRICTIONS

Peculiarities:

GEO: Russia.

List of STOP words HERE

Brand context rules:

• We consider the mention of Alfabank in the request or in the ad text or the name of the bank's product as a brand context. For the brand, the context is banned without clarification.
• Any requests that do not contain "Alfa Bank" and ad texts that do not contain "Alfa Bank" and do not contain the names of Alfa Bank products are considered non-branded context and are allowed.
• No direct context to the website or profile of Alfa Bank. Only showcases and layouts of webmasters are possible, otherwise it will be banned without clarification.
• alfa, alfa bank, alfabank, alfa, alfa bank, alfabank
• Any mention of the name of Alfa-Bank in various spellings (alpha, alpha bank, alfabank, alfa, alfa bank, alfabank) in headings, text, additional links, displayed URL, in descriptions of additional links, etc. is also prohibited.
  It is also prohibited to use the unique names of Alfa-Bank cards "100 days", "card without costs" in headings, text, additional links, displayed URL, in descriptions of additional links, etc., etc.

Rules for conducting e-mail newsletters:

1. Please note that when using the e-mail newsletter tool, there is a ban on mentioning the name of the bank in the subject line.
   
2. Be sure to agree on the layout of the e-mail newsletter.
3. The layout should be branded with the partner's service or website, that is, when sending out the newsletter, you should not get the impression that the newsletter is being sent on behalf of Alfa-Bank.
4. If the database is large (more than 30 thousand addresses), then the mailing should be done gradually, and not all at once.
5. Template for e-mail newsletters HERE

When using the E-mail distribution tool, it is prohibited to :

The mention of Alfa-Bank in the topic or title of the bank's mailing list is considered a brand promotion. For using the brand name, the webmaster is punished with a ban.

Any mention of the name of Alfa-Bank in different spellings (alpha, alpha bank, alfabank, alfa, alfa bank, alfabank) in headings, text, ext. links, display URL, additional link descriptions, etc.

It is prohibited to use in the text of the mailing: the bank logo, corporate identity, address the user on behalf of the bank or its employees.

It is also prohibited to use the unique names of Alfa-Bank cards "100 days", "card without costs" in the text, add. links, displayed URL, in the descriptions of add. links, etc.

Any use of the bank's name in writing the electronic mailbox from which the e-mail distribution will be carried out is prohibited.

Penalties:

Alfa-Bank has a strict system of penalties in case of violation of the rules of the offer.

• If a webmaster pours on a prohibited type of traffic or severely violates the terms of the offer and has poured less than 2 approvals per month, then he is considered small and is banned categorically without saving the payment.
• If it breaks again, then it is 20, 40, 80 thousand rubles. etc.
• The penalty for the context for the brand is fixed - 20 thousand rubles.
• If the questionnaire is filled with fake data (except for test leads) - a ban without saving the payment.
• The penalty for a prohibited type of traffic (including cookie stafing and brand context) is a fixed ban without saving the payment.
• The use of domains similar to the domain of Alfa-Bank. The Bank reserves the right to block domains on behalf of Alfa-Bank without notice - a ban without saving payment.
• Using the design and corporate identity identical or similar to the Alfa-Bank-Ban website when creating a website without saving payments.

Respectable partners!

Courier delivery of bank products is resting from January 1 - 3.
From January 4th, all applications received on non-working days will be processed.
From January 4th, courier delivery will work in cities from the list specified in the Target audience and GEO section.
Relevant for products: credit card, debit card, cash loan.

Exclude traffic types:

• Motivated traffic.
• Broker traffic.
  
• Adult traffic.
• Contextual advertising on the Brand.
• Cashback traffic.
• ClickUnder advertising.
• PopUp advertising.
• E-mail marketing, SMS (as agreed).
• Spoofing.