Lamoda (iOS) - Installation + open (TikTok)

RESTRICTIONS

Features:

GEO - Russia.

The list of regions to be excluded:

Autonomous RESPUBLІKA CREAM

Republic of Buryatia

CHECHEN REPUBLIC

Republic of Tyva

According to the Federal Law "On Advertising" at all lamoda ru promotional materials (banners, video and so on.) Must contain the following information:

LLC "Kupishuz"

BIN 5107746007628

123308, Moscow, Marshal Zhukov Prospect, d. 1, p. 1

To avoid conflicts, it is important to update all current promotions in the future need to specify this information.

• The advertiser has the right to reject the payment of installs that do not meet the KPI. .
• KPI:
• Lack motivated traffic (this look RR 1 (> 9% <18%) + RR overall values and use the application), CR> 1%, the adherence of GEO.
• Cohort.
• CIR SD 7days (Share of marketing spends in revenue by sold items):
• iOS: 80-90%
• On 09.01.2018 we change the attribution model of clicks in installs. Instead of 7 days, 1 day is set.
• Requires iOS 6.0 or later. Compatible with iPhone, iPad, or iPod touch. The application optimized for the iPhone iPhone 5 and 6.
• All creatives must be approved by the advertiser.
• Basic rules and restrictions for promotional materials HERE
• It is forbidden to use in promotional materials and communications products cost less than 500 rubles.
• Prohibited in promotional materials and messages to use products with erotic content, as well as food.
• It is forbidden to create groups in social networks and messengers on behalf company lamoda, and use Lamoda brand in the name of a band. It is forbidden to use the logo, corporate identity and company colors lamoda (everything that can mislead users and indicate that it is the official group)
• Advertising is not permitted in Yandex, Google, AdMob.
• SSP (disabled by default) by a separate agreement may be included: Smaato, Mopub, Inneractive, Inmobi, Tapsense, Tafi, Adiquity
• Do not exceed the size of discounts in the ads more than 70%. Do not include false return time. In all cities a return is possible through the mail within 14 days of purchase.
• In cities where there Lamoda Point (Moscow, Volgograd, Stavropol), the refund is also possible within 14 days of purchase
• In the cities, in which the action Return on wheels (Samara, Krasnodar, Togliatti, Rostov-on-Don), a return is possible within 30 days of purchase. When placing advertisements prohibits the use of phrases "NIKE", "Adidas", Reebok "and" discount "," sale "," cheap "in all possible variations, as well as all derivatives of these words.
• Advertising must not be misleading. It is unacceptable indication of specific brands / products with incredible price. Similarly - at discounted rates: the discount for the goods shall not exceed the real action in the application / on the website. If the banner shows the product image, then this product should be present in Lamoda catalog and the price for it shall be as specified in the banner (this also applies to situations where a particular heading is used to refer to an entire category of products with an indication of the minimum cost for a given category of goods - such as by using the image of heading [Beauty Girls Sandals price of 1990 rubles. in the directory] as the designation of the category of goods "Sandals" in the banner should be the price listed is in the heading (1990rub) rather than the minimum price of goods of all commodity category "sandals" which starts at 990 p).
• Do not use the word in all communications / brand "Lacoste", and all the derivatives of the word
• Test period 500 actions per day.
• Working conditions for traffic TikToka:
  
  KPI.
  Lack motivated traffic watch 1 RR (RR1> 9% <18%) + overall values RR, CR> 1%
  Cohort.
  Please guided by CIR SD 7days (Share of marketing spends in revenue by sold items):
  Android: 100-110%
  IOS: 80-90%
  
  Creatives.
  
  All creatives must be agreed with the advertiser. To this end, it is desirable to create a folder on google drive and subfolders do with dates.
  
  If the banner contains the price, it is desirable to send a separate file links. Since all prices should correspond to actual prices on the website.
  Advertising must not be misleading. It is unacceptable indication of specific brands / products with incredible price. Similarly - at discounted rates: the discount for the goods shall not exceed the real action in the application / on the website. If the banner shows the product image, then this product should be present in Lamoda catalog and the price for it shall be as specified in the banner.
  
  Bans on creativity:
  · Do not use the brand and brand products Oodji, are prohibited from using this trademark
  · Do not use the brand and the «Red Valentino» brand products for advertising when dealing with offerom.
  · Do not use the brand and products KALASHNIKOV
  · Do not use all communication word Nike, Adidas, Rebook, Lacoste and the word "discount" and all the derivatives of the word.
  · Placing brand agent provocateur in all search engines.
  · Do not use Swarovski® and O'STIN brands
  
  

Exclude traffic types:

• Contextual advertising (Yandex, Google, AdMob).
• E-mail marketing.
  
• PopUp advertising.
• ClickUnder advertising.
• Motivated traffic.
• SMS-distribution.
• Adult traffic.
• Cashback traffic.
• Groups / communities in social networks (by agreement).
• Targeted advertising on social networks (by agreement).
• Applications / games on social networks (by agreement).
  
• SSP (disabled by default) by a separate agreement may be included: Smaato, Mopub, Inneractive, Inmobi, Tapsense, Tafi, Adiquity.
• Strictly prohibited advertising in instagram, FB, spam in public servers.